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TUGAS SOFTSKILL

BAHASA INGGRIS 2 #

Kelas : 3EB07

Dosen : Ibu Dea Adlina

Nurul Shafira (25216634)

Kylie Jenner

The youngest of the Kardashian-Jenner clan, has captivated cosmetics fans everywhere with the launch of Kylie Cosmetics. Starting with a lip liner and matt liquid lipstick, the $29 kits sold out within a minute and sent prices on re-sale sites soaring. Since then, her direct-to-consumer make-up range has expanded to include eyeshadows, blushes, make-up brushes and highlighters (or, as kyliecosmetics.com bills them, “kylighters”). Demand remains frenzied. In 2017, it was revealed that Kylie Cosmetics – of which she is the chief executive officer, chief marketing officer and chief creative officer – generated sales of $420 million in the past 18 months. To put that in perspective: ² Tom Ford Beauty a decade to hit the $500 million revenue mark. It was estimated that the company would be worth over a billion dollars by 2022, but she reached the figure in March 2019.

To top that off, she has become the second highest-earner in the Kardashian-Jenner clan after her half-sister Kim Kardashian West, banking an estimated $18 million last year. And Kylie, already the world’s most-watched person on Snapchat, is only getting started, with Forbes choosing her to cover their issue celebrating American billionaires. Miss Vogue looks at how she has spun a supporting role on her family’s reality TV show into a commercial empire spanning beauty, fashion, entertainment and tech.

2011: KardashianKolor

Aged just 13, Kylie reportedly pocketed $100,000 alongside her sisters for promoting an OPI nail varnish line named, fittingly, Kardashian Kolor.

2013: Kendall and Kylie for PacSun

Kylie and her supermodel sister, Kendall, debuted their first clothing line for the now-bankrupt PacSun. Made up of frayed denim shorts and bandeau tops, its bohemian vibe developed an edgier feel in later collections, which featured ample amounts of faux-leather and a black beanie emblazoned with Kylie’s childhood nickname, “Brat.”

2015: Campaign model

For her high-fashion modeling debut, Kylie once again paired up with Kendall for Balmain’s sister-themed ad campaign. Shot by Mario Sorrenti, it also featured Erika and Joan Smalls, and Bella and Gigi Hadid. In the last few years, Kylie has shown she also has serious pulling power as a one-woman act: She served as a brand ambassador for skincare line Nip + Fab, hit headlines as the face of Puma in a contract reportedly worth seven figures, and most recently, appeared in a Balmain x Beats by Dr. Dre collaboration campaign.

2015: Kylie Cosmetics

In November 2015, Jenner launched her namesake beauty business with three Lip Kits, which sold out in less than 60 seconds. She’s since expanded her range to include eye makeup, blush, “kylighters” and make-up tools, released in surprise “drops” that get fans’ fingers racing for the check-out button.

2017: Life of Kylie

After appearing on Keeping Up with the Kardashians for more than half her life, on Sunday, Jenner debuted an E! reality show all her own, called Life of Kylie. It’s centered on Jenner’s ultimate marketing asset: herself. ¹ The youngest Jenner continues to forge ahead with brand partnerships, including a capsule collection this summer with Australian eyewear brand Quay.

2019: A Billionaire record-breaker

And so she's done it. In 2019, three years before it was predicted she would: Kylie Jenner has become a billionaire. With new launches, new expansions and a continued domination of the straight-to-consumer beauty industry, there's no denying the influence of King Kylie as she reaches this landmark business moment.

2.      A. The youngest Jenner continues to forge ahead with brand partnerships

B.     Tom Ford Beauty a decade to hit the $500 million revenue mark.

3.      A. Since then, her direct-to-consumer make-up range has expanded to include eyeshadows, blushes, make-up brushes and highlighters (or, as kyliecosmetics.com bills them, “kylighters”). Demand remains frenzied. In 2017, it was revealed that Kylie Cosmetics – of which she is the chief executive officer, chief marketing officer and chief creative officer – generated sales of $420 million in the past 18 months.

B. And so she's done it. In 2019, three years before it was predicted she would: Kylie Jenner has become a billionaire. With new launches, new expansions and a continued domination of the straight-to-consumer beauty industry, there's no denying the influence of King Kylie as she reaches this landmark business moment.